For Australian real estate agencies
Your next buyer
is already talking.
HOMR connects buyers who know what they want with agencies who have what they're looking for. Warm, qualified leads — delivered with full context.
The short answer
What's in it for you
Warm, qualified leads
Buyers arrive having already told HOMR what they want — budget, lifestyle, must-haves. You don't chase cold enquiries, you meet people who are ready.
Full buyer context on handover
Every lead comes with a transcript of their conversation: what they searched for, what mattered to them, and which of your listings matched. No guessing.
Build your community presence
Post market insights, share local knowledge, and establish your agency as the authority in your area. Buyers discover your brand before they discover your listings.
Seller lead notifications
When a HOMR user signals "I want to sell my home" in your area, you get notified. First-mover advantage on appraisals, direct from the platform.
What is HOMR
A buyer discovery engine powered by conversational intelligence.
Buyers tell HOMR what they actually want — in their own words. HOMR cross-references lifestyle against real data: schools, transport, hazards, amenities, and your live listings. The result is a buyer who arrives at your door knowing exactly why they're there.
HOMR isn't a CRM, a listing portal, or another tool to learn. It's a channel that sits alongside your existing workflow and sends you buyers.
The buyer experience
This is what your buyers see on HOMR.
Every feature is designed to help buyers make confident decisions — which means they arrive at your door informed and serious.
Property search & map
Buyers explore listings on an interactive map with AI-powered filters.
School zone intelligence
Catchment boundaries, ICSEA scores, and school rankings — built in.
Side-by-side comparison
Buyers compare listings across lifestyle dimensions, not just price.
Life radius & amenities
Walk, cycle, or drive time rings with every cafe, school, and park.
Rich property profiles
Flood risk, investment scores, suburb trends — the context buyers need.
Conversational AI
Buyers ask in plain English. HOMR answers with data, not guesswork.
A real conversation
This is how your next buyer searches.
We're looking for somewhere in Brisbane's inner north. Quiet street, under $1.3M. Two kids — needs a good primary school. Room for a dog.
3 matches in Paddington, Bardon, and Ashgrove. All within walking distance of a top-10% primary school. None in a flood overlay.
This buyer walked into your office with all of this context. You handled the relationship from there.
Getting started
How your listings appear on HOMR.
Listings reach HOMR buyers through feed integration or manual entry in the agency portal. We're building automated feed connections — in the meantime, agencies manage listings directly.
Feed integration
Coming soonAutomated ingestion from your listing feed. We handle the sync — your listings appear on HOMR as they go live.
Agency portal
Available nowAdd and manage listings directly in the HOMR agency portal. Full control over what buyers see.
The roadmap
We're building for agencies, not just buyers.
Launch partners shape what gets built next. Here's what's on the horizon.
Real estate community
Post market insights, share local knowledge, and build your agency's thought leadership. Buyers discover your expertise before your listings.
Search by agency & agent
Buyers can search for properties by your agency name or individual agents. Your brand becomes part of the discovery flow.
Agency branches on the map
Your physical presence visible in the property search. Buyers nearby see your branch, your listings, and your team.
Seller lead notifications
"I want to sell my home" — when a HOMR user signals selling intent in your area, your agency gets notified. First-mover on appraisals.
CRM & feed integrations
Automated two-way sync with your CRM and listing feeds. Leads flow in, listings flow out — no manual work.
Agency analytics
See how buyers interact with your listings: which ones get conversations, what questions buyers ask, and where demand is shifting.
Launch partner programme
Shape HOMR before everyone else uses it.
We're signing a small number of agencies as launch partners — free during the pilot — to shape how HOMR works for real Australian buyers and agents.
- Free for launch partners during the pilot
- Your branding in the concierge on your listings
- First access to new features and integrations
- Direct line to the HOMR team
- A say in what gets built next
Common questions
What kind of leads does HOMR generate?
Warm leads — buyers who have had a real conversation about what they want. Each lead comes with context: budget, lifestyle priorities, which of your listings they engaged with, and what they asked about.
Do we need to integrate anything?
Not initially. You can add listings manually in the agency portal. Automated feed integration is on the roadmap and will be available soon for launch partners.
What does it cost?
Free for launch partners during the pilot. Pricing will be announced after the pilot concludes — launch partners help shape it.
Does HOMR replace our existing listing sites?
No. HOMR is an additional channel, not a replacement. It sits alongside your existing workflow and sends you qualified buyers who've already done their research.
Ready for buyers who
already know what they want?
Free during the pilot. Help us shape how HOMR works for Australian agencies.
Become a launch partnerAlready signed up? Log in to your agency portal